MOMA and Synthetic Biology. Disruptive science?
http://www.moma.org/explore/inside_out/2014/12/17/designing-life-synthetic-biology-and-design
Watch the videos, in particular:
… which really let me thinking about ‘disruptive’.
FYI, according to Wikipedia:
Types of Innovation
- Sustaining
- An innovation that does not affect existing markets.
- Evolutionary
- An innovation that improves a product in an existing market in ways that customers are expecting. (e.g., fuel injection)
- Revolutionary (discontinuous, radical)
- An innovation that is unexpected, but nevertheless does not affect existing markets. (e.g., the automobile)
- Disruptive
- An innovation that creates a new market by applying a different set of values, which ultimately (and unexpectedly) overtakes an existing market. (e.g., the lower priced Ford Model T)