http://www.moma.org/explore/inside_out/2014/12/17/designing-life-synthetic-biology-and-design Watch the videos, in particular: … which really let me thinking about ‘disruptive’. FYI, according to Wikipedia: Types of Innovation Sustaining An innovation that does not affect existing markets. Evolutionary An innovation that improves a product in an existing market in ways that customers are expecting. (e.g., fuel injection) Revolutionary (discontinuous, radical) An innovation …